This year, we want to continue offering visitors web pages that function well while being knowledgeable and valuable. In the history of SEO, these tactics have always been crucial, but Google is growing better at analysing signals and identifying whether material genuinely complies with these standards.
Let’s examine exactly what I mean and how you could abide by those demands.
1. Personal knowledge of the subject (the new “E” in EEAT)
As of December 2022, Google’s well-known EAT acronym now includes experience. (Knowledge, Credibility, and Trust). Google will now take the author’s or creator’s experience into account when determining a piece of content’s quality.
What exactly does the word “experience” entail then? Google seeks evidence that a content creator has first-hand knowledge of the topic at hand.
For instance, as the creator of an SEO agency, I can speak authoritatively on SEO developments that will arise in 2023. Yet if I were to produce a piece of content for a health website about common causes of heart disease, that would lower the quality of the information because I am not a medical specialist and lack competence in the subject of healthcare.
This suggests that more websites should pay closer attention to both who publishes their content and what topics they’re focusing on.
3. Content that is audience-focused rather than traffic-focused
The proliferation of SEO content development is one factor in the rising emphasis on experience. Yet, Google crawlers will become suspicious if a website that provides financial software publishes blog articles with cooking instructions. Does the intended audience of users of financial software actually benefit from such content? Or does the website’s position for specific high-volume keywords help?
You are aware of the solution. In actuality, companies whose content strategy is to only pursue search traffic without giving any thought to what people genuinely desire are unlikely to achieve ranking success in 2023. For material to be ranked, it is crucial to stay within your broad topic and industry categories.
Uncertain about the subjects to cover in your content? You can find relevant industry subjects that your target audience is looking for with the use of a content planning tool. When you enter a keyword, the tool will provide a large number of semantically relevant keywords that people are currently entering into search engines.
3. A stronger focus on author authority
The rise of automatically generated content ranking in the SERPs is another factor contributing to Google’s emphasis on user experience. In 2023, Google wants to make sure that the material it ranks was created by actual people with actual audiences in mind.
What can you do, then, to improve your creators’ expertise and experience this year? Be sure that your content is being created by specialists first and foremost.
- Add author biographies to more effectively and completely convey the qualifications and experience of your content creators.
- Build author pages and connect to all of the articles written by the author on your website from there.
- Connect the social media profiles of your authors so that Google may more readily determine through social signals that they are actual individuals and actual professionals.
4. Interesting and helpful material
Google’s August 2022 upgrade on valuable content is a big algorithm adjustment that will impact how we produce content in 2023.People’s access to high-quality material has always been a primary focus for Google throughout its entire history. According to the new emphasis on “useful” content, users should feel “satisfied” after reading the information they click on in the SERPs.
Therefore, it could be difficult to measure or quantify customer satisfaction. What does Google actually mean by “helpful” then? It includes-
- Created with people, not search engines, in mind
- Suitable for the target audience
- Relevant to the primary subject or theme of the website
- Produced by competent, talented artists
- Shows that the author has a deep comprehension of the topic
Creating helpful content is essential and hence when you want to truly engage with your audience, it is only something that will stick with them for the long run will help and not something that has only something to do with traffic acquisition.
Conclusion
Here is hoping that you have understood the article. We suggest that you seek help of a reliable managed SEO service provider who can help you scale SEO in 2023. If you have any doubts, please share them with us. Till then, keep reading.